Director of HCP Marketing, Hemophilia A, US Rare Blood Disorders

Company: Sanofi
Location: Cambridge
Posted on: June 4, 2025

Job Description:

Job Title: Director of HCP Marketing, Hemophilia A, US Rare Blood DisordersLocation: Cambridge, MAAbout the JobSanofi Specialty Care has pioneered the development and delivery of transformative therapies for patients affected by debilitating diseases for over 30 years. We accomplish our goals through world-class research, collaboration with the global patient community, and with the compassion and commitment of our employees. Sanofi Specialty Care's portfolio of transformative therapies, which are marketed in countries around the world, represent ground-breaking and life-saving advances in medicine. Sanofi Specialty Care employees benefit from the reach and resources of one of the world's largest pharmaceutical companies with a shared commitment to improving the lives of patients.Sanofi's Rare Blood Disorders franchise has a diverse and fast-growing portfolio. This includes late-stage launching candidates in hemophilia, immune thrombocytopenia, autoimmune hemolytic anemia diseases as well as several promising compounds in the pipeline.The Director, ALTUVIIIO HCP Marketing will be responsible for setting the strategic vision, and driving development & execution of U.S. HCP marketing strategy for ALTUVIIIO- a highly visible and priority launch asset for Sanofi Specalty Care. Since its FDA approval in 2023, ALTUVIIIO has been steadily gaining market share and represents tremendous opportunity ahead to positively impact the Hemophilia A community. This role will closely collaborate with key U.S. functional partners including Sales, Medical Affairs, Insights & Analytics, Value & Access, Corporate Communications, as well as our Global Marketing teams. This role reports to the Head of Hemophilia A Factor Marketing within the U.S. Rare Blood Disorders franchise in Sanofi. The position will be based in Cambridge, MA.We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world. -Main Responsibilities

• Provide leadership & ownership in developing and executing US ALTUVIIIO HCP strategy (unbranded & branded) and associated tactics & materials (HCP in-office and NPP), to address commercial opportunities & market events; Lead creation of marketing collateral in partnership with agency partners, U.S. Promotional Review committees, & Training- ensuring pull-through cross-channels (NPP digital) and field teams (Sales)
• Optimize HCP-marketing strategies and tactics based on insights (e.g. Market research, secondary data) and learnings, to ensure brand success against key milestones & business objectives; These will include track and communicate brand progress / risks to business leadership
• Acts as key partner to US cross-functional teams such as Sales (including Training), Medical Affairs, Insights & Analytics, Value & Access, Corporate Communications, and Franchise marketing, to provide support and ensure alignment with US strategic brand imperatives
• Manage close collaboration with US field teams to gain alignment, ensure execution of strategy & tactics, and provide support; Translate deep market/ account/ Customer-centric understanding of brand potential into promotional execution to deliver on opportunity
• Act as a key US liaison to Global brand team (GBT) including pull-through and US leadership on large-scale, complex projects, supporting, and collaborating with various stakeholders
• Manage relationships (and budgets where applicable) with agency partners & external stakeholders to ensure successful partnerships and effective execution of strategy and tactical plan
• Support overall US commercial strategy for Hemophilia A Factor replacement portfolio comprised of ALTUVIIIO and ELOCTATEAbout You
  • B.S./B.A. degree, with minimum of 7 years (range 7-10) relevant experience in the biopharmaceutical industry
  • U.S. marketing experience with demonstrated ability to work with a HCP audience & stakeholders, developing strategies and ensuring tactical execution in-line with local regulations
  • Strong understanding of the launch growth context including strategic and U.S. operational requirements; Experience with driving brand growth in a HCP audience in a competitive market environment
  • Strong track record of building relationships with U.S. field teams including training, to ensure pull-through of marketing tactics
  • Prior success driving cross-functional workstreams towards a common goal and ensuring execution on-budget and on-time, leveraging excellent project and process management skills
  • Experience with the US Legal and Regulatory landscape pertaining to pharmaceutical marketing; including Medical/Legal/Regulatory Review Committee process
  • Detail-oriented self-starter capable of owning initiatives from beginning to end and managing several large complex projects simultaneously
  • High level of personal & professional integrity and strong work ethic; Ability to work independently with minimal direction, nimbly developing clear and compelling action plans including prioritization, objective setting, timeline, budget management
  • Ability to travel -15%
  • MBA or science-related graduate degree preferred
  • Prior commercial experience in rare hematology or rare disease preferred -Why Choose Us?
    • Bring the miracles of science to life alongside a supportive, future-focused team.
    • Discover endless opportunities to grow your talent and drive your career, whether it's through a promotion or lateral move, at home or internationally.
    • Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
    • Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks' gender-neutral parental leave.Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.#GD-SG -#LI-GZ - -#LI-Onsite -#vhd -All compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs, and additional benefits information can

Keywords: Sanofi, Peabody , Director of HCP Marketing, Hemophilia A, US Rare Blood Disorders, Executive , Cambridge, Massachusetts