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Director of Analytics & Catalog Marketing

Company: Christianbook
Location: Peabody
Posted on: September 12, 2023

Job Description:

About ChristianbookChristianbook Distributors began in 1978, two brothers - a 19-year-old Bible college freshman and a 14-year-old high schooler - sold a few discounted academic titles to fellow students and pastors from their parents' home. Orders poured in, and the small house's driveway, bedrooms, and garage overflowed with boxes of books. After four decades of continued dedication to selection, savings, and service, Christian Book Distributors now has more than 500 employees and 500,000 Christian products in a 370,000-square-foot facility.Director of Analytics & Catalog MarketingChristianbook is looking for a Director of Analytics & Catalog Marketing that will be a critical center point for Christianbook as they continue to grow into a customer-centered, multi-channel marketing organization. The Director of Analytics & Catalog Marketing will oversee company initiatives surrounding all interactions with our customers along with defining, designing and executing catalog marketing campaigns.Key Responsibilities: Oversee all customer contacts including digital, mobile, catalog, and email with the goal of driving customer loyalty and increasing lifetime value by leveraging customer behavioral and transactional data. Develop consumer insights from the customer database tool (internal and/or external) that drives results across all marketing channels. Development of an integrated marketing strategy that creates valuable and long-term relationships with our customers. Drive the top line revenue profitability, including forecasting annual, monthly, weekly, and daily sales and orders. Support monthly and annual revenue goals for new customer acquisition from ecommerce programs and catalog programs while adhering to expense budgets. Manage the P&L and develop a yearly business plan and annual budget. Identify current needs based on existing business structure, new technology and market competition. Manage third-party external teams pertaining to customer and prospect data. Manage and negotiate large vendor contracts, and partner with additional third-party vendors to identify and apply solutions as needed for database solutions. Conduct independent and team research to assess value and impact of proposed initiatives. Ability to translate data into action and push out meaningful insights. Develop and lead all web analytics and digital reporting, including developing weekly dashboards and reporting on attributed sales. Perform detailed analysis on customer data and segmentation. Analyze campaign performance against established benchmarks, summarize key insights, and recommend actions to improve performance. Lead and motivate a talented team of professionals providing vision, direction and guidance. Instill a results-focused culture with clear goals that are connected to critical priorities. Required Knowledge, Skills & Abilities: The ideal candidate will have experience managing ecommerce and print within a multi-channel company. A minimum of 10 years of previous experience in catalog, ecommerce, and digital marketing with a strong track record working in the digital space. In-depth knowledge of Customer Data Platforms, Data Warehouses, and Business Intelligence technology. Ability to develop and work with customer segmentation models. B2C and B2B customer database experience including detailing functional requirements, developing features and rewards, creating communication strategies, and evaluating program ROI performance. Experience in Direct Marketing test design and analysis. Must be technically proficient and knowledgeable in architecture that gathers customer information and feeds database solutions that drives and supports database strategies. Must have an in-depth knowledge of response management and tracking. Have strong thought leadership skills coupled with excellent collaborative and influencing traits. Ability to act as a change agent within the organization. Ability to recognize critical business needs and determine an appropriate course of action while remaining focused on strategic intent. Superior analytical skills; both quantitative and qualitative. Bachelors degree required - MBA in Marketing, Finance or Statistics preferred.CHRISTIANBOOK IS AN EQUAL OPPORTUNITY EMPLOYER

Keywords: Christianbook, Peabody , Director of Analytics & Catalog Marketing, Executive , Peabody, Massachusetts

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