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Digital Marketing Specialist Senior

Company: Point32Health
Location: Peabody
Posted on: September 18, 2022

Job Description:

This position is responsible for the development, execution and ongoing coordination of integrated digital marketing campaigns and initiatives that support acquisition, retention and brand strategies for the Senior Products division. This includes, but is not limited to: email marketing, social media, paid digital advertising, SEO/SEM, marketing automation and website content, design and functionality. This position analyzes and reports on the performance of specific tactics and campaigns overall and provides informed recommendations/strategies for ongoing optimization and future approaches.Job Description

  • Effectively plans and executes a wide range of digital marketing campaigns/tactics from beginning to end; including email, social media, paid advertising, SEO/SEM, content development and website management; Serves as initial point of contact for digital media agencies responsible for executing spend against these and related channels
  • Manage marketing automation and CRM projects within the marketing department to build our prospect database; develop a strong understanding of the Pardot and SalesForce, its capabilities, and collaborate with marketing and sales leadership around integrating marketing automation and CRM into go to market strategies.
  • Provides consistent oversight of all digital messaging and creative across all relevant channels and communicates changes/updates/edits/optimizations to internal and external partners.
  • Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.
  • Functions as a key liaison between digital marketing and 3rd party agencies and internal partners.
  • Collaborates with marketing leadership to assist in the development of key annual marketing campaigns.Requirements:EDUCATION: (Minimum education required)
    • Bachelor's degree in marketing/communications or another related fieldEXPERIENCE: (Years of experience)
      • 3-7 years of experience working with Customer Relationship Management (CRM) platforms and marketing automation systems.
      • 3-7 of managing integrated digital marketing campaigns across multiple channels; PPC/Search, social, website
      • 3-7 years of experience working with and managing vendor and agency partners preferred
      • Prior experience targeting senior demographic preferredSKILL REQUIREMENTS: (Include interpersonal skills)
        • Proficient in HTML and CSS
        • Familiarity with marketing automation principles and platforms (Hubspot, Eloqua, Marketing Cloud)
        • Strong understanding of integrated marketing campaigns
        • Working knowledge of of A/B and multi-variate testing, email marketing, CAN-SPAM principles, and sales/marketing technology and concepts
        • Working/High-level knowledge of paid digital media targeting (Google Adwords/Bing/Facebook/display)
        • Working knowledge of Google Analytics
        • Willingness to stretch across projects and teams when/where needed to achieve the best results
        • Ability to understand, appreciate and apply brand guidelines and voice to all copy/creative/projects
        • Organized with a strong attention to detail; ability to multi-task and prioritize assignments
        • Exceptional interpersonal skills
        • High energy, positive attitude, collaborative, self-starter
        • Ability to generate new ideasWhat we build together changes our customers health for the better. We are looking for talented and innovative people to join our team. Come join us!Please note: As of January 18, 2022, all employees - including remote employees - must be fully vaccinated. This position will require the successful candidate to show proof of full vaccination against COVID-19. Point32Health is an equal opportunity employer, and will consider reasonable accommodation to those individuals who are unable to be vaccinated consistent with federal, state, and local law.About Point32HealthPoint32Health is a leading health and wellbeing organization, delivering an ever-better health care experience to everyone in our communities. Building on the quality, nonprofit heritage of our founding organizations, Tufts Health Plan and Harvard Pilgrim Health Care, we leverage our experience and expertise to help people find their version of healthier living through a broad range of health plans and tools that make navigating health and wellbeing easier.At Point32Health, we're working to reshape the world of health care by pushing past the status quo and delivering even more to the diverse communities we serve: more innovation, more access, more support, and healthier lives. And we want people like you on our side to make it even better.This job has been posted by TalentBoost on behalf of Point32Health. TalentBoost is committed to the fundamental principle of equal opportunity and equal treatment for every prospective and current employee. It is the policy of TalentBoost not to discriminate based on race, color, national or ethnic origin, ancestry, age, religion, creed, disability, sex and gender, sexual orientation, gender identity and/or expression, military or veteran status, or any other characteristic protected under applicable federal, state or local law.Req ID: R3954#TalentBoostPoint32Health

Keywords: Point32Health, Peabody , Digital Marketing Specialist Senior, Advertising , Peabody, Massachusetts

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