Email Marketing Associate (Entry Level)

Company: Barton Careers
Location: Peabody
Posted on: May 10, 2022

Job Description:

Overview The Barton Companies--- Marketing Automation Specialist, reporting to the Director of Marketing, oversees the tools, data, automation, and integrations for the marketing team. Along with providing data and building out processes for the marketing team, the person in this role will be an integral liaison between the marketing, sales, data, and technology teams. The ideal candidate for the Marketing Automation Specialist will be agile and have a passion for data, metrics, reporting, and problem solving. This person should understand, or seek to understand, the operations that facilitate scalability, predictability, and efficiency of marketing automation. Some of the perks of working at Barton include: Vibrant and energetic team environment Consistent Monday- Friday schedule Paid time off Paid holidays Team events and fundraisers 401k with match Excellent health insurance (low deductible PPO, dental, vision) with discounted gym membership Promote-from-within philosophy Responsibilities Build, automate, and execute email marketing campaigns to drive new and repeat visitors to the Barton Companies--- websites. Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements. Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software Understand and evaluate campaign metrics and distribute campaign performance to the marketing team. Work with management to define KPIs, create reporting, and analyze campaign performance. Create recommendations to improve campaigns continuously. Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth Support essential marketing operations initiatives in Marketo and Salesforce such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing Manage external partnerships with vendors Manage internal communications for marketing promotions and company newsletters Assist with marketing tasks, including database and prospect list management, and list cleaning. Collaborate with members of the marketing team to craft email marketing campaigns to promote marketing initiatives. Maintain customer satisfaction surveys/email tools and report on data collected Qualifications Bachelor---s degree in a business related or technical field such as Marketing, Information Technology, Business Administration, Computer Science, or any other related field. 0-3working experience in a marketing capacity (offline, digital, and analytical marketing roles). 0-1 years of experience with Marketo Expertise in region specific messaging standards (CAN-SPAM, CASL, GDPR, CTIA, among others). Monitor and improve deliverability, ensuring we use email best practices A deep interest in automation as it pertains to improving efficiency for marketing programs Good written and verbal communication skills. Must be capable of conveying even the most complex concepts in simplified, easy to understand, and digestible terms. Extremely proficient in Word, PowerPoint, and Excel (as well as Google products) Interest in metrics-focused, data-driven decision making. Creative and strategic thinker with exceptional attention to detail Highly organized and methodical Self-motivated and proactive. Company Overview Barton Associates specializes in providing the healthcare industry with best-in-class staffing services throughout the United States. Since its inception, Barton has prided itself on building exceptional relationships with both its clients and providers, all of which originates from their world-class training program and strong commitment to their employees. Healthcare staffing is an $18 billion industry in the United States and is projected to increase as the national physician shortage persists. As our industry continues its rapid growth path, Barton Associates is poised to grow along with it. In 2001, Barton Associates was founded in a small office in Massachusetts--- North Shore and has since expanded to have 10 offices across 7 states (Massachusetts, Florida, Connecticut, Texas, New Hampshire, Nevada, and Arizona) with more on the horizon. Barton Associates is committed to equal employment opportunity and nondiscrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any other characteristic protected under applicable law. Barton Associates is an E-Verify employer in the United States. Barton Associates is committed to employing people with disabilities and accordingly will make reasonable accommodations for qualified individuals with known disabilities in accordance with applicable law. Any applicant requiring an accommodation in connection with the hiring process or to perform the essential functions of the position for which the applicant has applied should make a request to the Human Resources Department at "HRbartonassociates[dot]com" or 978-513-7100. Applying to this position or replying to our outreach means you are consenting to receive text messages as an acceptable form of communication from the Barton Associates team for discussions and follow-up regarding our career opportunities. You can opt-out at any time in the process by clicking on the opt-out link or replying via text or email with: opt-out.

Keywords: Barton Careers, Peabody , Email Marketing Associate (Entry Level), Advertising , Peabody, Massachusetts