Online Marketing Manager
Company: Barton Associates Careers
Location: Peabody
Posted on: February 14, 2021
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Job Description:
OverviewDo you consider yourself an expert at Digital Marketing?
Do you know how to drive web traffic, how to connect with potential
customers online, and how to get visitors to convert? If you've
answered 'yes', then keep reading!Barton Associates is looking for
a passionate Digital Marketing expert who is excited to grow an
established PPC program and launch an SEO strategy from the ground
up. You will be tasked with driving continual improvement of
website performance, website search engine optimization, and paid
digital strategy.The Manager, Digital Marketing will be a crucial
member of Barton's small-but-mighty team of dedicated experts. This
role will be the digital marketing lead for the company, working to
raise our digital game. You'll contribute ideas and execute across
all digital channels, owning lead gen efforts, all while shaping
how the company thinks about digital marketing and what we believe
can be accomplished through it. In this role, you will work with
the broader marketing and sales teams to drive qualified traffic to
the website, creating inbound opportunities for our recruiters and
account managers. You will be the team's digital marketing expert,
and will drive your own programs, as well as assist the team with
other campaigns and projects. You will represent innovation, and
will always be on the lookout for new and creative ways for Barton
to advertise online.Reporting to the Director of Marketing, you
will manage a significant portion of the marketing budget, and we
will look to you for guidance on how to maximize the impact of our
digital marketing investments. Your analytical mindset and
appreciation for data will help you make good, informed decisions.
Your understanding of the numbers will allow you to tell the
complete story, illustrating digital marketing's impact on the
bottom line.Responsibilities* Developing and optimizing paid
digital marketing strategies (Google AdWords and other PPC vendors,
Indeed and other job boards, Paid Social media Advertising,
Remarketing, etc)* Developing and executing upon an SEO strategy
including a plan for backlinks, new content, landing page testing,
and a technical SEO audit* Day-to-day management of all technical
and creative SEO, including working with other members of the
marketing team to create new, SEO-optimized landing pages* Creating
and maintaining dashboards and metrics reports on digital marketing
activities that measure and analyze their effectiveness, providing
recommendations and a plan to drive continuous improvement. Manage
and track the digital marketing budget and monitors spend pace to
budget forecast* Manage 10+ vendor relationships including
weekly/monthly calls and end-of-month billing and reporting*
Identify new digital acquisition opportunities* Make budget
recommendations for paid digital acquisition spend and manage the
digital marketing budget* Develop new ad copy and landing pages.
Execute ongoing A/B testing to maximize conversion rates and other
key metrics* Work with internal design resources to develop ads,
landing pages, and other assets* Analyze CRM data, and work closely
with the sales team to evaluate and monitor lead
qualityQualifications* Must be willing to work in the Barton
Associates Peabody, MA office* 3-5 years of PPC, Digital Marketing,
and SEO experience* Expertise leading and managing SEO/SEM, paid
social media and digital advertising campaigns* Expert working with
Google Adwords and Google Analytics. Experience with Salesforce,
Marketo, SEMRush all a plus* Strong analytical mindset. Numbers
make sense to you, and your communication skills allow you to
articulate the data points to the team and to senior management.*
Strong Excel skills area must. You couldn't live without vlookups
and pivot tables * Strong business sense. You understand why
digital marketing is important and how it fits into the
organization, and you are able to turn this into strategic thinking
and decision making* Excellent ability to manage multiple projects
and to organize and prioritize different goals and objectives. You
know how to manage your time and know exactly what needs to be done
when you come in in the morning* Strong attention to detail and
proven ability to execute against plans.* Excellent written and
verbal communication skills * A strong commitment to brand and
design - able to take an idea from concept to creation and through
to digital execution while maintaining brand identity* Bachelor's
degree in Marketing, Business, Communications or relevant field of
study* Experience working in the healthcare or staffing industry is
helpful, but not essentialCompany OverviewBarton Associates
specializes in providing the healthcare industry with best-in-class
staffing (Locum tenens) services throughout the United States.
Since its inception, Barton has prided itself on building
exceptional relationships with both its clients and providers, all
of which originates from their world-class training program and
strong commitment to their employees.Locum tenens, a latin term
meaning "holding the place," is a $4.4 billion industry that is
projected to reach $6.2 billion in the next 5 years.--As our
industry continues its rapid growth path, Barton Associates is
poised to grow along with it. In 2001, Barton Associates was
founded in a small office in Massachusetts' North Shore and has
since expanded to have 10 offices across 7 states (Massachusetts,
Florida, Connecticut, Texas, New Hampshire, Nevada, and Arizona)
with more on the horizon.Barton Associates is committed to equal
employment opportunity and nondiscrimination for all employees and
qualified applicants without regard to a person's race, color, sex,
gender identity or expression, age, religion, national origin,
ancestry, ethnicity, disability, veteran status, genetic
information, sexual orientation, marital status, or any other
characteristic protected under applicable law. Barton Associates is
an E-Verify employer in the United States. Barton Associates is
committed to employing people with disabilities and accordingly
will make reasonable accommodations for qualified individuals with
known disabilities in accordance with applicable law. Any applicant
requiring an accommodation in connection with the hiring process or
to perform the essential functions of the position for which the
applicant has applied should make a request to the Human Resources
Department at "HR@bartonassociates[dot]com" or 978-513-7100.
Keywords: Barton Associates Careers, Peabody , Online Marketing Manager, Advertising , Peabody, Massachusetts
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